GoBozor is a fast-growing marketplace in Uzbekistan. The platform brings together millions of products from China and ensures nationwide delivery. Amid rising competition and advertising costs, the team prioritized improving the efficiency of performance marketing without compromising sales volume.

Objective:

• Reduce CPO and unlock higher spend efficiency;
• Identify winning product sets to accelerate checkout initiations.

In the first week after switching to feed-based ACC, GoBozor slashed CPO by 47 % and recorded a significant spike in Initiate Checkout events, especially for the newly highlighted “Hammer” & “Labubu” collections. The learnings are now fuelling tech investment into Conversion API.

“Collaboration with Admixer and an audit based on Meta best practices helped our team, together with our partners at the digital agency Circle, unlock the potential of Advantage+ and significantly reduce costs.”

Nikita Shmelev

Head of Growth

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