There is a type of advertisers who do not have their own physical or online shop but sell their products through retailers, e.g. supermarkets, pharmacies, and online shops. For these companies, it is essential to ensure that their products have an effective presence on retailers’ shelves and their online platforms as well as drive sales.
Therefore, the advertiser’s company had the following tasks:

1. Sales growth through realtors and their stores
2. Increase the reach and attract new customers by leveraging retailers’ audiences
3. Tracking the number of advertiser sales

With the support of Admixer Advertising, the advertiser decided to test the Collaborative Ads feature from Meta.

The launch of the Collaborative Ads campaign resulted in a sharp increase in the advertiser’s sales. Additional measurement of key indicators using analytics installed on the website revealed the following:

1. Sales growth by 44%
   
2. Increase in additional sales by 33% with Collaborative Ads compared to a regular campaign
3. Increase in additional events of viewing other retailer’s products by 39%
4. Doubling the return on advertising spend