Before optimization, the client’s advertising campaigns were focused exclusively on lead generation without considering lead quality. Meta did not receive data on the full customer journey, so optimization was driven by volume rather than lead value. This resulted in a high cost per conversion and limited budget scalability.

To address this challenge, Admixer Advertising, together with the client and with the support of Meta, aimed to implement a Conversions API for CRM integration via amoCRM.

The goal of the project was to improve lead quality while simultaneously increasing lead volume, reduce the cost per conversion, and ensure transparency across the customer journey for more accurate optimization.

As the results showed, a comparative analysis of costs before and after CAPI implementation reveals a remarkable 78% reduction in cost per lead. This figure not only confirms the effectiveness of CAPI but also highlights significant potential for further optimization of marketing spend.

Overall, the implemented changes reflect more accurate attribution, improved algorithm learning, and higher-quality audience engagement across all stages of the funnel.

Contact us to learn more about Meta opportunities for your brand: info@admixeradvertising.com.