Brand Maneks Plus
Industry E-commerce
Geography Slovenia and 13 other European countries
Tools Google Ads, Google Ads Editor, Google Merchant Center

Objective

Maneks Plus is a Slovenian e-commerce company operating in 13 other countries. After successful lower-funnel campaigns, the brand aimed to unlock new growth by reaching broader audiences and improving overall ad efficiency.

 

The key objectives:

  • Acquire new customers beyond existing demand
  • Improve the profitability of ad investments
  • Reduce over-reliance on lower-funnel campaigns

Solution

To meet these goals, Maneks Plus launched Google Demand Gen campaigns across all markets, applying industry best practices and leveraging available tools and strategies.

 

  • Multi-format creatives (images, videos, carousels)
  • Google in-market audiences, remarketing, and lookalikes
  • Conversion-focused bidding strategies
  • AI-powered asset optimization

Results

By shifting to Demand Gen, the brand achieved:

 

 

+18% conversions

+16% revenue

+21% media investment