Having a stock of about 30,000 products and 1.7 million keywords in three different languages, optimizing online search is not easy. Nevertheless, the agency was given the following tasks:

• Increase the number of transactions by 20%
• Reduce time spent on search optimization by 20%
• Reduce Cost Per Order (CPO) by 20%

The first three months of the METRO campaign yielded the following results, enabling long-term planning for future search advertising investments:

• ROI (Return on Investment) increased by 65%
• Number of transactions increased by 43%
• Time spent on optimization decreased by 40%
• CPO (Cost Per Order) decreased by 33%
• Average order value grew by 10%