Brand Orange
Agency Zenith
Industry Commerce
Geography Moldova
Tools Feed Ads
Admixer.DMP
Admixer.Network
Orange_задача

Objective

  • Promote current discounts on cell phones among the brand’s audience
  • Promote current discounts among users who visited the online marketplace
  • Increase the traffic from ads to the marketplace to increase conversions

Solution

  • Use an effective Call-To-Action (CTA) format
  • Launch a campaign with 2 profiles:
    а) remarketing to those who have visited the Orange online store
    б) total audience, excluding those who have visited the site in the last 30 days
  • Use only the best local sites with quality inventory
Orange_creative
Orange_creative2
Orange_result_en

Result

Owing to the chosen approach and tools, the following results were achieved:

  • CTR was 0.18%, with the DMP profile registering about 12% more clicks
  • The overall Viewability score was 73%
  • To a greater extent the users reached were new users from the profile with non-DMP audiences
  • Due to the FeedAds product the total time spent by users on the website increased, and the bounce rate decreased

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