Increase of online sales using Meta Advantage+ shopping campaign

Objective

“Texnomart” is a large retail chain founded in 2008. The company specializes in selling a wide range of large and small household appliances and consumer electronics. the company had following goals:

Increase of online sales
Reduced cost per customer acquisition
Decrease cost per click (CPC)

With the assistance of Admixer Advertising, the brand successfully tested Meta’s Advantage+ suite of tools.

Solution

Admixer Advertising team conducted a quarterly performance audit of the client’s advertising campaigns to identify opportunities for increasing online sales. The audit results provided recommendations to the client:

to leverage Meta tools based on artificial intelligence, namely Advantage+ shopping.
using additional set of products from Advantage+ suite: Campaign Budget Optimization, Advantage Placements.
Targeting a wide audience selecting only the needed geo to expand communication to new prospective audience.

Results

As a result of the launched Advantage+ Shopping campaign, there was a significant surge in sales. Additional measurement of key indicators using web-analytics software revealed:

155% increase in online sales
33% decrease in cost per click
3,36% overall conversion rate to purchase

Brand	Texnomart
Industry	Commerce
Geography	Uzbekistan
Tools	Meta