1Fit is one of the leading fitness apps, opening access to over 180 sports centers in Tashkent and a variety of activities, from yoga to horseback riding, with an easy-to-use app for planning workouts and tracking progress.

1Fit partnered with Admixer Advertising:

• to reach their target audience
• to enhance brand awareness alongside their performance campaigns
• to maximize ad recall for their new campaign.

The joint work of Admixer Advertising and 1Fit team resulted in the following results:

• Growth in key indicators: brand awareness increased by 4.6 percentage points, brand preference increased by 4.2 percentage points.
• Valuable Insights: analysis showed that certain age groups showed a particularly high response to advertising.
• Improved creatives: the new data allowed for more accurate and effective creatives due to the uniqueness of the message, which contributed to better campaign results.  
• Optimization of strategy: the results became the basis for further development of the marketing strategy and strengthening of the brand position.