Simpals_main
Brand Simpals
Industry Services
Geography Moldova
Tools Admixer.DSP
Admixer.SSP
Admixer.DMP
Simpals_main
Задача

Objective

Simpals is the market leader among the sellers of internet advertising in Moldova. The company exclusively sells advertising on the largest portals and aims to effectively achieve a number of tasks:

  • Connect all advertising assets within the media holding
  • Transition to selling of advertising inventory through programmatic advertising
  • Use Simpals’ 1st-party data to increase the effectiveness of ad campaigns
  • Create a new source of income by monetizing data

Solution

Create  proprietary technical stack with the support of Admixer technology solutions:

  • Use the Admixer.Network product to manage the inventory of all sites
  • Open access to Simpals’ inventory for international demand partners through the Admixer AdExchange
  • Collect and monetize 1st-party data from Simpals’ publishers through the Custom DMP module
  • Connect Admixer.Creatives capabilities for non-standard rich-media formats
  • Move main clients to a self-service model with Admixer.DSP
DMP_Simpals
Simpals _result_en

Result

  • Discovered new sources of income by monetizing data
  • Started monetizing ad inventory through various advertising exchanges in the programmatic ecosystem
  • Consolidated and expanded the advertising network by connecting large resources outside the media holding company
  • Optimized sales

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